68% of American families include at least one pet. That's almost 85 million households.
Millennials have recently topped the charts as the largest pet owning generation, and pet ownership across all demographics is expected to continue to rise each year.
As more of us see our pets as members of the family, we recognize the benefits - and challenges - pet ownership brings to our communities. Fifthpaw Forward® promotes responsible pet ownership and healthy lifestyle habits in order to create safe and cooperative communities for pet owners and non-pet owners alike.